This book provides a comprehensive overview of a century's worth of both traditional and commissioned fairy tales crafted to serve the consumer market. Throughout the Austro-Hungarian Empire and later socialist Czechoslovakia, private companies and state enterprises produced vibrant picture cards, leaflets, and small booklets. These colourful materials captivated children, even when they presented only simplified versions of classic stories or rudimentary texts designed to promote specific products, where magical items were often substituted with advertised goods. Illustrated by a mix of popular artists and anonymous, untrained illustrators, these advertising and promotional fairy tales became a significant cultural phenomenon of the 20th century. They shaped the imagination of multiple generations, contributed to the sale of industrial products, and had an educational purpose, teaching children about hygiene, nutrition, the benefits of insurance, the importance of saving, and the value of recycling. However, after the fall of the communist regime, these fairy tales disappeared from public spaces, overtaken by the rise of digital technologies and the new entertainment and advertising trends that accompanied them.