Course detail
Graphic design topics of today
FaVU-ATGDAcad. year: 2019/2020
The course develops the lecture series History of Graphic Design 1, 2 and focuses on selected topics of visual communication and design in general. The aim is to discuss current topics, to respond to current events in the field or outside, to read theoretical texts and to consider cultural and other contexts that influence contemporary design practice.
Language of instruction
Number of ECTS credits
Mode of study
Guarantor
Learning outcomes of the course unit
Prerequisites
Co-requisites
Planned learning activities and teaching methods
Assesment methods and criteria linked to learning outcomes
Course curriculum
Fonts, typography and experiment
Books, newspapers, magazines and the future of the press
Brand, logotype and corporate identity, advertising
Motion design
Digital media and internet, big data
Design and tools. Codes, algorithms and interfaces
Users, UX design, participative design, co-design
Privacy and Copyright
Virtual reality, augmented reality, artificial intelligence, smart technologies
Biodesign, cyborg and posthumanism
Ethics in design, slow design
Speculative Design, Design Fictions, Future Design
Work placements
Aims
Specification of controlled education, way of implementation and compensation for absences
Recommended optional programme components
Prerequisites and corequisites
Basic literature
Nicholas Mirzoeff, Jak vidět svět, Artmap, 2015.
Recommended reading
Philip B. Meggs & Alston W. Purvis, History of Graphic Design, Wiley, 2016.
Malcolm Barnard, Graphic Design as Communication, Routledge, 2013.
Helen Armstrong (ed.), Graphic Design Theory: Readings from the Field, Princeton Architectural Press, 2009.
Helen Armstrong (ed.), Digital Design Theory: Readings from the Field, Princeton Architectural Press, 2012.
Radim Vondráček & Iva Knobloch (eds.), Design v českých zemích 1900 – 2000, Academia, UPM, 2016.
Pavla Pečínková & Lada Hubatová-Vacková & Martina Pachmanová (eds.), Věci a slova, Vysoká škola uměleckoprůmyslová, 2014.
Zdeno Kolesár, Kapitoly z dějin designu, Vysoká škola uměleckoprůmyslová, 2009.
Pavla Pauknerová (ed.) & Richard Jaros (ed.), Nejen kruhy. Vizuální přístupy v zobrazování dat a informací, Vysoká škola uměleckoprůmyslová, 2017.
Frank Whitford, Bauhaus, Rubato, 2015.
Jana Průšová, Vznik a vývoj písma, Jana Průšová, 2017.
William T. Mitchell, Teorie obrazu, Karolinum, 2016.
Classification of course in study plans
- Programme VUM Master's
branch VU-D , 1 year of study, winter semester, elective
branch VU-D , 1 year of study, winter semester, elective
branch VU-D , 1 year of study, winter semester, elective
branch VU-IDT , 1 year of study, winter semester, elective
branch VU-IDT , 1 year of study, winter semester, elective
branch VU-IDT , 1 year of study, winter semester, elective
branch VU-IDT , 1 year of study, winter semester, elective
branch VU-IDT , 1 year of study, winter semester, elective
branch VU-IDT , 1 year of study, winter semester, elective
branch VU-IDT , 1 year of study, winter semester, elective
branch VU-VT , 1 year of study, winter semester, elective
branch VU-VT , 1 year of study, winter semester, elective
branch VU-VT , 1 year of study, winter semester, elective
branch VU-VT , 1 year of study, winter semester, elective
branch VU-VT , 1 year of study, winter semester, elective
branch VU-VT , 1 year of study, winter semester, elective
branch VU-IDT , 2 year of study, winter semester, elective
branch VU-D , 2 year of study, winter semester, elective
branch VU-VT , 2 year of study, winter semester, elective
branch VU-VT , 2 year of study, winter semester, elective
branch VU-IDT , 2 year of study, winter semester, elective
branch VU-VT , 2 year of study, winter semester, elective
branch VU-IDT , 2 year of study, winter semester, elective
branch VU-IDT , 2 year of study, winter semester, elective
branch VU-D , 2 year of study, winter semester, elective
branch VU-IDT , 2 year of study, winter semester, elective
branch VU-IDT , 2 year of study, winter semester, elective
branch VU-VT , 2 year of study, winter semester, elective
branch VU-VT , 2 year of study, winter semester, elective
branch VU-VT , 2 year of study, winter semester, elective
branch VU-D , 2 year of study, winter semester, elective
branch VU-IDT , 2 year of study, winter semester, elective