Course detail

Graphic design topics of today

FaVU-ATGDAcad. year: 2020/2021

The course develops the lecture series History of Graphic Design 1, 2 and focuses on selected topics of visual communication and design in general. The aim is to discuss current topics, to respond to current events in the field or outside, to read theoretical texts and to consider cultural and other contexts that influence contemporary design practice.

Language of instruction

Czech

Number of ECTS credits

Mode of study

Not applicable.

Guarantor

Mgr. Kateřina Přidalová

Department

Department of Art History and Theory (KTDU)

Learning outcomes of the course unit

Students develop critical thinking about the field, which is crucial for both graphic design practice and reception and visual communication analysis.

Prerequisites

Ability of critical work with text, basic orientation in visual culture and graphic design.

Co-requisites

Not applicable.

Planned learning activities and teaching methods

Lectures, accompanying pictorial material in pdf presentation, lectures and pre-assigned literature followed by discussion in the seminar part of the course.

Assesment methods and criteria linked to learning outcomes

The condition for granting the credit is active participation in teaching and fulfillment of assigned tasks (reading texts and writing essays). In the case of online teaching, also regular online communication.

Course curriculum

Introduction to semiotics and communication theory
Fonts, typography and experiment
Books, newspapers, magazines and the future of the press
Brand, logotype and corporate identity, advertising
Motion design
Digital media and internet, big data
Design and tools. Codes, algorithms and interfaces
Users, UX design, participative design, co-design
Privacy and Copyright
Virtual reality, augmented reality, artificial intelligence, smart technologies
Biodesign, cyborg and posthumanism
Ethics in design, slow design
Speculative Design, Design Fictions, Future Design

Work placements

Not applicable.

Aims

Strengthening students' ability to critically perceive the cultural, social, economic, political and aesthetic contexts in which visual communication emerged and emerges.

Specification of controlled education, way of implementation and compensation for absences

Compulsory attendance - an unexcused absence on one teaching block is tolerated.

Recommended optional programme components

Not applicable.

Prerequisites and corequisites

Not applicable.

Basic literature

Nicholas Mirzoeff, Jak vidět svět, Artmap, 2015.
Richard Hollis, Stručná historie grafického designu, Rubato, 2015.

Recommended reading

Frank Whitford, Bauhaus, Rubato, 2015.
Helen Armstrong (ed.), Digital Design Theory: Readings from the Field, Princeton Architectural Press, 2012.
Helen Armstrong (ed.), Graphic Design Theory: Readings from the Field, Princeton Architectural Press, 2009.
Jana Průšová, Vznik a vývoj písma, Jana Průšová, 2017.
Johanna Drucker & Emily McVarish, Graphic Design History. A Critical Guide, Pearson, 2013.
Malcolm Barnard, Graphic Design as Communication, Routledge, 2013.
Pavla Pauknerová (ed.) & Richard Jaros (ed.), Nejen kruhy. Vizuální přístupy v zobrazování dat a informací, Vysoká škola uměleckoprůmyslová, 2017.
Pavla Pečínková & Lada Hubatová-Vacková & Martina Pachmanová (eds.), Věci a slova, Vysoká škola uměleckoprůmyslová, 2014.
Philip B. Meggs & Alston W. Purvis, History of Graphic Design, Wiley, 2016.
Radim Vondráček & Iva Knobloch (eds.), Design v českých zemích 1900 – 2000, Academia, UPM, 2016.
William T. Mitchell, Teorie obrazu, Karolinum, 2016.
Zdeno Kolesár, Kapitoly z dějin designu, Vysoká škola uměleckoprůmyslová, 2009.

Classification of course in study plans

Programme VUM Master's
branch VU-IDT , 1 year of study, winter semester, elective
branch VU-IDT , 2 year of study, winter semester, elective
branch VU-D , 1 year of study, winter semester, elective
branch VU-D , 2 year of study, winter semester, elective
branch VU-VT , 1 year of study, winter semester, elective
branch VU-VT , 2 year of study, winter semester, elective
branch VU-IDT , 1 year of study, winter semester, elective
branch VU-IDT , 2 year of study, winter semester, elective
branch VU-IDT , 1 year of study, winter semester, elective
branch VU-IDT , 2 year of study, winter semester, elective
branch VU-IDT , 1 year of study, winter semester, elective
branch VU-IDT , 2 year of study, winter semester, elective
branch VU-IDT , 1 year of study, winter semester, elective
branch VU-IDT , 2 year of study, winter semester, elective
branch VU-VT , 1 year of study, winter semester, elective
branch VU-VT , 2 year of study, winter semester, elective
branch VU-IDT , 1 year of study, winter semester, elective
branch VU-IDT , 2 year of study, winter semester, elective
branch VU-D , 1 year of study, winter semester, elective
branch VU-D , 2 year of study, winter semester, elective
branch VU-VT , 1 year of study, winter semester, elective
branch VU-VT , 2 year of study, winter semester, elective
branch VU-D , 1 year of study, winter semester, elective
branch VU-D , 2 year of study, winter semester, elective
branch VU-VT , 1 year of study, winter semester, elective
branch VU-VT , 2 year of study, winter semester, elective
branch VU-VT , 1 year of study, winter semester, elective
branch VU-VT , 2 year of study, winter semester, elective
branch VU-VT , 1 year of study, winter semester, elective
branch VU-VT , 2 year of study, winter semester, elective
branch VU-IDT , 1 year of study, winter semester, elective
branch VU-IDT , 2 year of study, winter semester, elective
Programme IT-BC-3 Bachelor's
branch BIT , 1 year of study, winter semester, elective
Programme BIT Bachelor's 1 year of study, winter semester, elective

Type of course unit

Lecture

13 hod., compulsory

Teacher / Lecturer

Mgr. Kateřina Přidalová

Seminar

13 hod., compulsory

Teacher / Lecturer

Mgr. Kateřina Přidalová