Course detail
Graphic design topics of today
FaVU-ATGDAcad. year: 2023/2024
The course focuses on selected topics of visual communication and design in general. In the classes, current topics are discussed with the students, the starting point being current events in the field of graphic design and related areas. Theoretical and critical texts are read to prepare for classes. The course takes into account the cultural and other contexts that influence the current practice of graphic design.
Language of instruction
Number of ECTS credits
Mode of study
Guarantor
Entry knowledge
Rules for evaluation and completion of the course
Compulsory attendance - an unexcused absence on one teaching block is tolerated.
Aims
Students develop critical thinking about the field, which is crucial for both graphic design practice and reception and visual communication analysis.
Study aids
Prerequisites and corequisites
Basic literature
Richard Hollis, Stručná historie grafického designu, Rubato, 2015.
Recommended reading
Helen Armstrong (ed.), Digital Design Theory: Readings from the Field, Princeton Architectural Press, 2012.
Helen Armstrong (ed.), Graphic Design Theory: Readings from the Field, Princeton Architectural Press, 2009.
Jana Průšová, Vznik a vývoj písma, Jana Průšová, 2017.
Johanna Drucker & Emily McVarish, Graphic Design History. A Critical Guide, Pearson, 2013.
Malcolm Barnard, Graphic Design as Communication, Routledge, 2013.
Pavla Pauknerová (ed.) & Richard Jaros (ed.), Nejen kruhy. Vizuální přístupy v zobrazování dat a informací, Vysoká škola uměleckoprůmyslová, 2017.
Pavla Pečínková & Lada Hubatová-Vacková & Martina Pachmanová (eds.), Věci a slova, Vysoká škola uměleckoprůmyslová, 2014.
Philip B. Meggs & Alston W. Purvis, History of Graphic Design, Wiley, 2016.
Radim Vondráček & Iva Knobloch (eds.), Design v českých zemích 1900 – 2000, Academia, UPM, 2016.
William T. Mitchell, Teorie obrazu, Karolinum, 2016.
Zdeno Kolesár, Kapitoly z dějin designu, Vysoká škola uměleckoprůmyslová, 2009.
Classification of course in study plans
- Programme BIT Bachelor's 1 year of study, winter semester, elective
- Programme BIT Bachelor's 1 year of study, winter semester, elective
- Programme IT-BC-3 Bachelor's
branch BIT , 1 year of study, winter semester, elective
- Programme DES_B Bachelor's 2 year of study, winter semester, compulsory-optional
4 year of study, winter semester, compulsory-optional - Programme VUB Bachelor's
branch VU-D , 2 year of study, winter semester, elective
branch VU-D , 3 year of study, winter semester, elective
branch VU-D , 4 year of study, winter semester, elective
branch VU-D , 2 year of study, winter semester, elective
branch VU-D , 3 year of study, winter semester, elective
branch VU-D , 4 year of study, winter semester, elective
branch VU-IDT , 2 year of study, winter semester, elective
branch VU-IDT , 3 year of study, winter semester, elective
branch VU-IDT , 4 year of study, winter semester, elective
branch VU-D , 2 year of study, winter semester, elective
branch VU-D , 3 year of study, winter semester, elective
branch VU-D , 4 year of study, winter semester, elective
Type of course unit
Lecture
Teacher / Lecturer
Syllabus
Fonts, typography and experiment
Books, newspapers, magazines and the future of the press
Brand, logotype and corporate identity, advertising
Motion design
Digital media and internet, big data
Design and tools. Codes, algorithms and interfaces
Users, UX design, participative design, co-design
Privacy and Copyright
Virtual reality, augmented reality, artificial intelligence, smart technologies
Biodesign, cyborg and posthumanism
Ethics in design, slow design
Speculative Design, Design Fictions, Future Design