Course detail
Graphic Design History 1
FaVU-DEGD1Acad. year: 2024/2025
The course introduces graphic design chronologically and focuses on the history of visual communication from prehistory to the Industrial Revolution and rise of mass media. For each historical period, a link to the current practice of graphic design will be considered. History is not past, but something constantly accessible and available through information technology. A critical approach to graphic design history considers visual communication formats, their function, and purpose with respect to audiences, production, technology, distribution, reception, and interpretation.
Language of instruction
Number of ECTS credits
Mode of study
Guarantor
Entry knowledge
Rules for evaluation and completion of the course
Attendance compulsory - 80%. In case of larger amount of unattended lessons, an extra written essay will be demanded.
Aims
Students will get an overview of how visual communication has evolved and why is history still relevant today. They learn to perceive the context and to use critical approach both in graphic design practice and in reception and analysis of visual communication.
Study aids
Prerequisites and corequisites
Basic literature
Recommended reading
Johanna Drucker & Emily McVarish, Graphic Design History. A Critical Guide, Pearson, 2013.
Malcolm Barnard, Graphic Design as Communication, Routledge, 2013.
Philip B. Meggs & Alston W. Purvis, History of Graphic Design, Wiley, 2016.
Radim Vondráček & Iva Knobloch (eds.), Design v českých zemích 1900 – 2000, Academia, UPM, 2016.
Classification of course in study plans
- Programme DES_B Bachelor's 1 year of study, summer semester, compulsory-optional
1 year of study, summer semester, compulsory-optional
1 year of study, summer semester, compulsory-optional
1 year of study, summer semester, compulsory-optional
3 year of study, summer semester, elective
3 year of study, summer semester, elective
3 year of study, summer semester, elective
3 year of study, summer semester, elective
Type of course unit
Lecture
Teacher / Lecturer
Syllabus
2. Classical Literacy
3. Medieval Letterforms and Book Formats
4. Renaissance Design: Standardization in Print
5. Modern Typography and the Creation of the Public Sphere
6. The Graphic Effects of Industrial Production