Course detail
Galleries and Art Market in Practice
FaVU-GPTSUAcad. year: 2024/2025
Primarily oriented towards the mechanisms of the art market, the course will offer students a basic insight into how gallery operations and the art business operate. Consideration will be given to the domestic scene with regard to its setting in an international context. We will look at who buys what art, why and where, we will also discuss the self-presentation of the artist and how pricing works - we will use specific cases to show what factors really influence the price of a work of art. We will learn about the different founding structures and operations of galleries, auction houses, art fairs and other entities, and students will meet direct participants in their operations, especially private gallerists and private collectors. The course will be equally divided between theoretical teaching, in the form of lectures, and practical seminars consisting of visits to specific subjects and discussions with experts. The course will also emphasize the acquisition of information that will help students in their own self-presentation.
Language of instruction
Czech
Number of ECTS credits
2
Mode of study
Not applicable.
Entry knowledge
General cultural knowledge and basic understanding of art world.
Rules for evaluation and completion of the course
Credit is awarded on a basis of active participation in classes.
Controlled attendance (3 absences accepted).
Controlled attendance (3 absences accepted).
Aims
Aim of the course Galleries and Art Market in Practice is to introduce students to the art world institutions, art market, and their agents.
Graduates of the course will be familiar with the Czech art market and ideally will be able to participate in it if they are interested.
Graduates of the course will be familiar with the Czech art market and ideally will be able to participate in it if they are interested.
Study aids
Not applicable.
Prerequisites and corequisites
Not applicable.
Basic literature
Adam Lindemann, Collecting Conntemporary Art, Köln 2010.
Don Thompson, Jak prodat vycpaného žraloka za 12 milionů dolarů: Prapodivné zákony ekonomiky současného umění a aukčních domů, Zlín 2010.
Don Thompson, Supermodelka a krabice Brillo, Zlín, 2014.
Charles Saatchi. Be the worst you can be, London 2012.
Charles Saatchi. My name is Charles Saatchi and I am an Artoholic: Everything you need to know about art, ads, life, god and other mysteries – and werent´t afraid to ask, London 2009.
Klaus Richter. From Impressionism to the Internet, Munich 2001.
Kolektiv autorů, Ročenka Art +, trh s uměním v roce 2009 až 2021, Praha
Kolektiv autorů, The Power 100, Art Review, 2010 až 2022
Marika Kupková, ed. Marek. Sbírka současného českého a slovenského umění, Brno 2007.
Martina Pachmanová, ed. Mít a být. Sběratelství jako kumulace, recyklace a obsese, Praha 2008.
Michael Třeštík, Umění sbírat umění, Praha 2010.
Michaela Banzetová, O práci galiristy a trhu se současným uměním, Brno 2016
Olav Velthuis, Talking Prices: symbolic meanings of prices on the market for contemporary art, Amsterodam 2005
Philip Hook, Breakfast at Sotheby’s, London 2013
Radka Johnová, Marketing kulturního dědictví a umění, Praha 2008.
Simon De Pury, The Auctioner, London 2017
Studie z průzkumu o chování a postojích aktérů českého trhu s uměním, průběh r. 2022, oficiální stránky [online]. Dostupné na: sberatele.artplus.cz
Don Thompson, Jak prodat vycpaného žraloka za 12 milionů dolarů: Prapodivné zákony ekonomiky současného umění a aukčních domů, Zlín 2010.
Don Thompson, Supermodelka a krabice Brillo, Zlín, 2014.
Charles Saatchi. Be the worst you can be, London 2012.
Charles Saatchi. My name is Charles Saatchi and I am an Artoholic: Everything you need to know about art, ads, life, god and other mysteries – and werent´t afraid to ask, London 2009.
Klaus Richter. From Impressionism to the Internet, Munich 2001.
Kolektiv autorů, Ročenka Art +, trh s uměním v roce 2009 až 2021, Praha
Kolektiv autorů, The Power 100, Art Review, 2010 až 2022
Marika Kupková, ed. Marek. Sbírka současného českého a slovenského umění, Brno 2007.
Martina Pachmanová, ed. Mít a být. Sběratelství jako kumulace, recyklace a obsese, Praha 2008.
Michael Třeštík, Umění sbírat umění, Praha 2010.
Michaela Banzetová, O práci galiristy a trhu se současným uměním, Brno 2016
Olav Velthuis, Talking Prices: symbolic meanings of prices on the market for contemporary art, Amsterodam 2005
Philip Hook, Breakfast at Sotheby’s, London 2013
Radka Johnová, Marketing kulturního dědictví a umění, Praha 2008.
Simon De Pury, The Auctioner, London 2017
Studie z průzkumu o chování a postojích aktérů českého trhu s uměním, průběh r. 2022, oficiální stránky [online]. Dostupné na: sberatele.artplus.cz
Recommended reading
Art+, oficiální stránky [online]. Dostupné na: http://www.artplus.cz/cs/
ArtReview, power 100, oficiální stránky [online]. Dostupné na: https://artreview.com/power_100/
Basel Art Fair, oficiální stránky [online].
Basel Miami Art Fair, oficiální stránky [online]. Dostupné na: http://miamibeach.artbasel.com/
Centrální evidence sbírek muzejní povahy České republiky, Ministerstvo kultury ČR [online]. Dostupné na: http://ces.mkcr.cz/
Dostupné na: https://www.artbasel.com/en/Basel
Frieze Art Fair, oficiální stránky [online]. Dostupné na: http://friezeartfair.com/
JT Index [online]. Dostupné na: https://www.jtbank.cz/file/23698/art_index_2015.pdf
Národní informační a poradenské centrum pro kulturu, Ministerstvo kultury ČR [online]. Dostupné na: http://www.nipos-mk.cz/
ArtReview, power 100, oficiální stránky [online]. Dostupné na: https://artreview.com/power_100/
Basel Art Fair, oficiální stránky [online].
Basel Miami Art Fair, oficiální stránky [online]. Dostupné na: http://miamibeach.artbasel.com/
Centrální evidence sbírek muzejní povahy České republiky, Ministerstvo kultury ČR [online]. Dostupné na: http://ces.mkcr.cz/
Dostupné na: https://www.artbasel.com/en/Basel
Frieze Art Fair, oficiální stránky [online]. Dostupné na: http://friezeartfair.com/
JT Index [online]. Dostupné na: https://www.jtbank.cz/file/23698/art_index_2015.pdf
Národní informační a poradenské centrum pro kulturu, Ministerstvo kultury ČR [online]. Dostupné na: http://www.nipos-mk.cz/
Classification of course in study plans
- Programme VUM_M Master's 1 year of study, winter semester, elective
2 year of study, winter semester, elective - Programme DES_M Master's 1 year of study, winter semester, elective
2 year of study, winter semester, elective
1 year of study, winter semester, elective
2 year of study, winter semester, elective
1 year of study, winter semester, elective
2 year of study, winter semester, elective
1 year of study, winter semester, elective
2 year of study, winter semester, elective - Programme VUM_M Master's 1 year of study, winter semester, elective
2 year of study, winter semester, elective
1 year of study, winter semester, elective
2 year of study, winter semester, elective
1 year of study, winter semester, elective
2 year of study, winter semester, elective
1 year of study, winter semester, elective
2 year of study, winter semester, elective
1 year of study, winter semester, elective
2 year of study, winter semester, elective
1 year of study, winter semester, elective
2 year of study, winter semester, elective
1 year of study, winter semester, elective
2 year of study, winter semester, elective
1 year of study, winter semester, elective
2 year of study, winter semester, elective
1 year of study, winter semester, elective
2 year of study, winter semester, elective
1 year of study, winter semester, elective
2 year of study, winter semester, elective
1 year of study, winter semester, elective
2 year of study, winter semester, elective
Type of course unit
Lecture
7 hod., optionally
Teacher / Lecturer
Syllabus
Course is taught in blocs. The first bloc contains an introductory lecture, otherwise a structure of the blocs is identical.
Introductory lecture
- presentation of the course: The set of lectures and seminars will focus on the mechanisms of the art market and gallery management both in the Czech Republic and abroad. It will introduce ways how the artistic operation functions, it's important participants and different approaches in the presentation and sale of works. It will consist of introductions to individual chapters, practical examples and lectures of particular personalities. On the project website www.galerijniprovoz.org, can be viewed the public part.
First bloc: Collectors, collecting, private galleries
- Czech collectors: their names and interest, private galleries founded by collectors, where they can be found, in what way they are specific and interesting (for artists and art students)
- world collectors: names of the most famous and interesting ones for contemporary art / students of art, private galleries of collectors, where they are located and why, possible residences, grants, etc.
- meeting with a collector (a lecture or directly visiting their collection, the name will be specified)
Second bloc: Art Market. Galleries, Auctions, Art Fairs, private sale
- the Czech scene: private galleries operating on the international level and the others, auctions and the difference between primary and secondary sales, Art Fairs in our country (history and present), direct sales and how to set the price, others (art investment fund, internet sales, cooperation with architects, etc.)
- the world scene: see the Czech scene outline + important art fairs, where and why, what is their current situation and supposed the future
- visiting a selected gallery / debate with a gallerist / successful artist (will be specified)
Third bloc: Government institutions. How do they work within the art market, what is their role?
- the Czech scene: description of the various mechanisms by which the government institutions interfere with the popularity and marketability of individual artists, specific examples
- how it works at the global level
- visiting Artotéka MG (http://artoteka.moravska-galerie.cz)
Introductory lecture
- presentation of the course: The set of lectures and seminars will focus on the mechanisms of the art market and gallery management both in the Czech Republic and abroad. It will introduce ways how the artistic operation functions, it's important participants and different approaches in the presentation and sale of works. It will consist of introductions to individual chapters, practical examples and lectures of particular personalities. On the project website www.galerijniprovoz.org, can be viewed the public part.
First bloc: Collectors, collecting, private galleries
- Czech collectors: their names and interest, private galleries founded by collectors, where they can be found, in what way they are specific and interesting (for artists and art students)
- world collectors: names of the most famous and interesting ones for contemporary art / students of art, private galleries of collectors, where they are located and why, possible residences, grants, etc.
- meeting with a collector (a lecture or directly visiting their collection, the name will be specified)
Second bloc: Art Market. Galleries, Auctions, Art Fairs, private sale
- the Czech scene: private galleries operating on the international level and the others, auctions and the difference between primary and secondary sales, Art Fairs in our country (history and present), direct sales and how to set the price, others (art investment fund, internet sales, cooperation with architects, etc.)
- the world scene: see the Czech scene outline + important art fairs, where and why, what is their current situation and supposed the future
- visiting a selected gallery / debate with a gallerist / successful artist (will be specified)
Third bloc: Government institutions. How do they work within the art market, what is their role?
- the Czech scene: description of the various mechanisms by which the government institutions interfere with the popularity and marketability of individual artists, specific examples
- how it works at the global level
- visiting Artotéka MG (http://artoteka.moravska-galerie.cz)